Simon Reedism: the Kiss of Death.
Good news Federer fans, Simon Reed has picked Murray and Djokovic as favourites for the WTFs. Poor Nole, he was just starting to look okay.
And bless Reed, he starts with a groundbreaking statement:
I’m pretty convinced that form is key for an event like the World Tour Finals.
And much like Obama’s press conferences in China, Simon Reedism is all about the art of saying a lot and at the same time – saying nothing at all.
Federer has an uncanny ability to raise his game when he needs to but he does need to, I think, at this stage if he is to win the tournament.
Hmmm, let’s see: Roger has the ability to raise his game when he needs to but he needs to raise his game?
Quite aside from these strange ramblings, the more interesting question is why on earth was this guy hired in the first place? If you can’t give any semi-logical insights to tennis, then at least write prose poetry.
Make your work so elegant, so inspiring and witty that I won’t give a fuck about whether you’re right or wrong.
But instead, Simon Reed gave us this rant:
[After talking about Djokovic topping Group B] I can’t really pick a second for Group B. I don’t think it’ll be Robin Soderling but it could be Nikolay Davydenko. It depends on Nadal really; he might well get second and qualify.
You really don’t know how Davydenko is going to play until he gets on the court and Soderling is really up and down as well. The Swede has a good record against Nadal but on this surface I’m not sure he can beat him.
If he serves like he did in Paris, who knows. But I definitely have Djokovic to win the group and I think it’ll be close between the others – I expect some very close matches.
Insightful, quality writing – now that’s Pulitzer-winning journalism, and you can read it in its craptastic entirety here.